by ApexPredator on 2010/09/02
Regardless of what you think of Facebook it is here to stay and it is the ONLY possible challenger to Google in terms of time spent online.
At Frederick Web Promotions we manage, ghost write, and otherwise promote Company Facebook Pages (both within Facebook and in Google search results), so we do have a vested interest in pitching all things Facebook…
There is no avoiding the fact that average age of Facebook users is 44
47% of new Facebook users is over 50
From AllFacebook.com
You need to claim your company name on Facebook before a squatter claims it for you
# Own your name on Facebook. If you let them build momentum– and negative sites spread like wildfire– you might be in for a nasty surprise. Our favorite examples to present at conferences have been Target.com and Dell.com, who until recently weren’t monitoring their fan pages and allowed unless streams of ex employees and unhappy customers to post negative reviews that went unanswered in a hatefest seen by millions of their fans. Ouch.
# Whoever has more fans wins — Notice in the Verizon example that it shows how many fans there are? Users are judging who is the real McCoy by fan count and how nice the profile picture is. In fact, when you post a fan page in your status, it automatically shows the fan count. Who says that size doesn’t matter?
# More fans equals more SEO power — A Facebook executive told me that SEO on Facebook is like regular SEO in the sense that more fans is more links to pass juice. Does this mean you should blindly try to acquire fans? No– you should still focus on ROI and conversions, but you should put in a minimum amount as insurance on your brand. If you invest in reputation management, consider this a like (no pun intended) investment.
# Your Facebook page may outrank your regular page in Google and Bing — Yes, because of Caffeine and the May Day update, stuff in Facebook is showing in regular search results. And as we’ve proven today, vice-versa. This is the first we’ve seen of items outside of Facebook now showing up in Facebook search.
Excerpted from http://www.allfacebook.com/facebook-search-rank-2010-06
When we SEO a small business owner’s website (if we also handle the companies social media marketing as well) we get thiersite.com to rank, theircompanyblog.com to rank AND theircompanyfacebookpage to rank #1, #2 and #3 on the same first page of local Google search results (3 of the top 10 is usually a LOT more than their competitors listings can muster)
According to AllFacebook.com
While users are mostly searching Facebook for their friends currently, users will begin to search for more generic topics as Facebook slowly changes user behavior.
Tagged as:
Company Facebook Pages,
Facebook Business Pages,
facebook seo
by ApexPredator on 2010/08/30
Every Real Estate Website has to compete against larger industry juggernaut real estate portals with vastly more Google Juice than a smaller small business website can muster (on it’s own)
The only way a lower page rank company website can stand a chance of competing against larger, more powerful one is to adopt a Supporting Blog “Network” strategy.
What that means is you want to create supporting blogs to link to a main blog (in a Parent / Child relationship)
That Big Huge Red Ball could be roughly analogous to www.homes.com or zillow.com
Your comparatively smaller local real estate website is more like those little purple guys. So how can you compete against this?
Step back and look closer… wonder HOW that big red fella got to be so big? Those little purple ones (supporting blogs) are “children” to the main website (parent)
Which takes us to… You Want Something From Google and Don’t Have a Blogspot Blog?
An effective SEO consultant is like a sport fisherman guide: You tell me what kind of fish you want to catch; I take you to the part of the pond where those fish are…better yet, I take you to the part of the pond where those fish are AND we’re the only ones fishing that hole.
Once we’re at that part of the pond… we change the bait, and keep on changing the bait until the fish tell us what they prefer.
There are 2 and only 2 reasons a company website makes puts money in the cash register or fails to make money:
Yes we are for hire and have a good, better, best plan for you to choose from:
Fees For Search Engine Marketing and Social Media Optimization: Social Media Optimization: 8 hours of one on one consultation, create social media profiles with SEO ranking specifically in mind. First Hour is exploratory, we may or may not choose to represent you, we will discover if we can realistically do something for your product or service in this first hour.
Fee $100.00 per hour or $700 come into our shop at 1446 W Patrick St, Frederick Md or we can do remote log in where we can both move the mouse and I can answer questions over the phone live
Google Places or Google Local Business Listing ranking
Our SEO battle testing is showing us that Google Places (aka Google local business listings) often are the ONLY search results that display on a smartphone! Not only that – some of our local SEO clients report earning more ROI per advertising $ invested from a Google Places ranking rather than an Organic Google ranking. We provide guaranteed ranking in Google places for our small business clients
Many small businesses come to us with excellent ranking in the organic listings (sometimes called the natural search results or the main body of search results) but they are NOT ranking in the 3 pack of Google Maps.
Increasingly people will start using their smart phone instead of a laptop, you need your company to rank in the top 3 or you will be virtually invisible.
Fee for top 3 ranking in Google Places and one listing in the top ten Google organic listings $2500 annually
Internet Advertising Agency in Frederick Md
by Frederick Web Promotions
50 Citizens Way Frederick Maryland 21701
240 644-7530
Tagged as:
blogspot blogs,
local seo,
supporting blogs
by ApexPredator on 2010/08/30
Competitive companies can no longer afford to let channels become stagnant over the lifetime of their product. Just as it is important to revisit and reinvent sales and marketing strategies in general over time, channel marketing support structures and services must be rebuilt to accommodate changing conditions. For example, if a company’s product line is maturing and few new products are being introduced, or if margins are not optimal, manufacturers with higher-margin requirement models will need to make fundamental changes in order to remain competitive. These may include restructuring distributor channels, revamping reseller channels, or finding new, higher-margin products to sell.
One type of business that may not be flexible enough with channel support is the wholesaler group. These businesses typically stay in the middle between OEMs and their channel and other partners, neglecting reinvention of strategies and keeping outdated structures around too long. Successful wholesalers realize that reorganization to shed costs is necessary, and actively offer more services to downstream channel partners and increase demand creation for manufacturers. But this strategic process is also taking place in the computer industry, health care, the life sciences, and food industries.
In addition, while the current economy is characterized by threats and disconnects in the business world, staying on top by maintaining flexibility is paramount. Mergers and acquisitions have forced altering expenditures and focus across channels, and new requirements and life-cycle stages call for new marketing infrastructures. Also, conversion from fixed to variable costs and the creation of flexible organizational designs characterize those businesses able to roll with the economic punches.
But successful businesses also know that a flexible approach to channeling requires its own management process. Channel strategy changes affect the entire organization in various ways. Especially in the high-tech marketplace, volatility and global scope make efficiency hard to achieve—but efficiency in channels is just as important as effectiveness in reaching target customers. Large, globally-scoped companies must conquer the following challenges:
• Localize strategies
• Create and mobilize cross-functional teams
• Generate accurate sales forecasts
• Roll up results on a regional and global scope using common processes and nomenclatures
• Achieve innovation on tighter budgets by utilizing customer input for product development
• Deliver greater results with each new marketing campaign
• Determine how to merge channels with an acquired company
• Effectively expand sales across international borders
• Launch an original or first product
• Manage multiple channels to dominate a new market
Joyce Kelly Staff SEO Writer @ Frederick Web Promotions
=====
Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions
240 644-7530 cell, OK to call afterhours, I’m almost always available
Social Media Optimization with SEO specifically in mind
Contact David Bruce Jr
50 Citizens Way
Suite 400
Frederick Md 21701
240 644-7530
davidbrucejr@frederickwebpromtions.com
Tagged as:
internet marketing frederick md,
marketing channels
by ApexPredator on 2010/08/27
In sales, channels are your superhighway to success. Channels can be people such as account reps, entities such as retail dealers, or technologies such as e-commerce and online marketing. Channels are responsible for bridging the gap between consumers with oodles of options and your specific product or service. This is achieved through efficiently and skillfully targeting consumers with the right information and perception-creating sales and marketing techniques. These techniques should result in increased value for products and services, customer and shareholder value, market presence, and brand equity.
Because electronic channels are the current trend, it’s vital to any business to stay on top of these trends and take full advantage of them. Even better, an educated business owner will stay ahead of the game by utilizing marketing optimizers such as SEOs—whose job it is to master domination of web sales for any business niche.
Multi-channel strategies have been around since the 80s, but today the wisest companies not only use multiple channels—they synchronize and specialize those channels to maximize overall effectiveness. This means targeting specific markets with specific tools, and keeping track of market conditions such as adoption rates, industry cycles, government regulation, currency and interest fluctuations, and political climate to guide channel choices and strategies.
Some examples of effective channeling that has dominated markets include Wal-Mart’s superstore model, Microsoft’s various dealer channels including the new Microsoft store in San Francisco, and Cisco’s highly successful Web-based channel system—used to greatly multiply its interactivity with customers. In addition, consider web superstars such as Amazon and EBay, and the electronic channels they so effectively dominate.
In addition to using various channels for specialized targeting, successful companies dominate their niche by effectively integrating and synchronizing the four vital sales disciplines. This means that channels must work hand in hand with service and support, brand, and offer. If any one of these four marketing tools is weak, it can potentially render the others ineffective, no matter how ingenious they may seem when standing alone. On the other hand, with proper integration, budgets are aligned, staffing and financial resources are maximized, implementation is expedited, and profits are boosted.
Learning how to align a brand with its channels will result in ideal customer expectations and higher brand equity. Synchronizing channels with offers will establish fast, effective links with targeted consumers, and incorporating service and support as well will ensure a solid foundation of trust between those consumers and your product or service.
Ideally, an integrated strategy will be realized through the hard work and dedication of many cross-functional teams of marketing, product, and sales support professionals. But living in the electronic era means your most important channel is often the internet; therefore, your most important channel builder may be your Search Engine Optimization Specialist. Utilizing a top-notch SEO service provider will most likely result in successful targeting of particular customer segments, which in turn will result in greater profits.
Joyce Kelly Staff SEO Writer @ Frederick Web Promotions
=====
Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions
240 644-7530 cell, OK to call afterhours, I’m almost always available
Social Media Optimization with SEO specifically in mind
Contact David Bruce Jr
50 Citizens Way
Suite 400
Frederick Md 21701
240 644-7530
davidbrucejr@frederickwebpromtions.com
Tagged as:
internet marketing,
marketing channels,
Social Media Marketing,
specialized marketing
