marketing channels

Reading time: 3 – 4 minutes It’s almost a waste of a Facebook Business Page to not have your company blog “under it’s hood” The best case scenario to not only improve your brand’s exposure AND improve your Google ranking is to import your company blog into your company Facebook page (FB page NOT FB profile, they’re [...]

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Marketing Channel Support Must Be Flexible

by David Bruce Jr on 2010/09/19

Reading time: 3 – 5 minutes Competitive companies can no longer afford to let channels become stagnant over the lifetime of their product. Just as it is important to revisit and reinvent sales and marketing strategies in general over time, channel marketing support structures and services must be rebuilt to accommodate changing conditions. For example, [...]

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Marketing Channels

by David Bruce Jr on 2010/08/30

Reading time: 2 – 4 minutes Competitive companies can no longer afford to let channels become stagnant over the lifetime of their product. Just as it is important to revisit and reinvent sales and marketing strategies in general over time, channel marketing support structures and services must be rebuilt to accommodate changing conditions. For example, [...]

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Reading time: 3 – 4 minutes In sales, channels are your superhighway to success. Channels can be people such as account reps, entities such as retail dealers, or technologies such as e-commerce and online marketing. Channels are responsible for bridging the gap between consumers with oodles of options and your specific product or service. This [...]

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