Above The Fold | Battle Between Graphics Department And SEO Department

by David Bruce Jr on 2011/05/24

Reading time: 2 – 4 minutes

There is constant tension between a companies SEO department and it’s “graphics” department:

a fist fight for who gets to edit “above the fold”

IF.. if you concede to having a glitzy flash banner or some other subjective (albeit visually appealing) graphic… You’re company website or blog has just been knocked out of Google ranking.

Text rules Google’s Roost

 

The machine that runs Google’s Ranking (it’s an algorithm, a mathematical equation) can’t make subjective distinctions, it can not look at the Mona Lisa and tell you why it’s “better” than a little kids water color

Now TEXT G can “parse”, text can be spidered, text is something Googlebot can understand.

Keywords Are Currency

No text above the fold

right after the <body> tag

If the first “words out of your website’s mouth” are… weather???

…Or worse, your copy begins with “Welcome to our website”

(a total waste of the first 22 characters of the most valuable real estate on your company website)

Let’s say for example  you do have a robots.txt

http://www.yourwebsite.com/robots.txt

so that’s good

you do NOT have a sitemap.xml file

http://www.yourwebsite.com/sitemap.xml

Now if you’re hosting on a windows box and not a linux server you might have to go with a sitemap.html file

If your site is not a blog.. so it’s not going to show up in news aggregators

No RSS feed… no ranking

A blog will beat the living hell out of any other form of website in Google ranking... hands down/ no contest

no rss feed = Google anonymity

 

Over half of why one site ranks and another one doesn’t has more to do with the number of/ type of/ and Google trust of OTHER domains that link TO thetentacle.com

 

 

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