Reading time: 4 – 6 minutes
Benefits of Online Advertising by Joyce Pozsgay Kelly
Yellow paper is old paper, and the Yellow Pages are no exception. Outdated advertising techniques such as phone book pages are rapidly losing ground to today’s online marketing tools. This may seem obvious, but consider the many reasons why this takeover by online advertising has been so successful:
- Instant Gratification – Consumers can instantly print coupons or take advantage of other discount offers from home.
- Cost – Print advertising is simply more expensive.
- Immediate Updates – Demand changes on a daily basis, and online advertising allows businesses to keep up with these changes by modifying their web content in real-time.
- It Instantly Reaches a Mass Audience
- Costs keep dropping in the Technology Realm
- Speed Keeps Improving for Added Features Such as Avatars and Video
- Immediate Feedback – With Google Analytics and other web traffic statistics tools, businesses can learn instantly whether or not their current advertising tactics are working. Even better, any tweaks that turn out to be less than stellar ideas can be revamped again or taken away before they do any more damage.
- Effective Brand-Building Support – Building a brand is about brand perception, and the internet offers hundreds of ways to manipulate consumers’ perception of your product or service.
- Precise Audience Targeting – Hone in on highly specific, hard to reach target consumers using your own special blend of available online tools and resources.
- Global and Ever-Popular – Needless to say, the Internet is a global marketing tool reaching over 70% of US households and more and more international consumers every day.
- Not Gender-Specific – Unlike old-fashioned tools such as coupon books, the Internet is used equally by men and women.
- People With More Buying Power Spend More Time Using Computers
- More Users Use the Internet More Often Every Day
- The Internet Has Even Surpassed the Television in Popularity
- Format Restrictions are Becoming Less Strict
Just think of the implications—you’re living in a century when TV commercials may become less effective than web advertising! For example, consider the growing popularity of DVR-recorded programs which allow viewers to easily fast forward over commercials. That’s a lot of advertising dollars down the drain; no wonder online advertising is reportedly increasing at the rate of almost 30% per year.
Clearly, driving traffic to choose your brand depends on driving traffic to your website. This means SEO service providers—who know how to boost your web page ranking—are becoming as valuable as advertising agencies of the past.
| e Media: IMPACT BENEFITS ARE DRIVING SPENDING |
David Bruce Jr Local SEO Apex Predator in Frederick Maryland 240 644-7530 davidbrucejr@frederickwebpromotions.com
Google Places or Google Local Business Listing ranking
Our SEO battle testing is showing us that Google Places (aka Google local business listings) often are the ONLY search results that display on a smartphone! Not only that – some of our local SEO clients report earning more ROI per advertising $ invested from a Google Places ranking rather than an Organic Google ranking. We provide guaranteed ranking in Google places for our small business clients
Many small businesses come to us with excellent ranking in the organic listings (sometimes called the natural search results or the main body of search results) but they are NOT ranking in the 3 pack of Google Maps.
Increasingly people will start using their smart phone instead of a laptop, you need your company to rank in the top 3 or you will be virtually invisible.
Fee for top 3 ranking in Google Places and one listing in the top ten Google organic listings $2500 annually
Internet Advertising Agency in Frederick Md
by Frederick Web Promotions
50 Citizens Way Frederick Maryland 21701
240 644-7530
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