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Google® takes the job of ranking very seriously; which is why they are hugely successful. What this means for SEOs, however, is that a lot more careful work, dedication, and energy is required to get on top and stay there.
Thanks to Google’s® guidelines for honesty and integrity, SEO tactics haven’t gotten completely out of control. Yet SEOs are under constant pressure to think up new and aggressive ways to usurp the competition, so they often walk a fine line between success and dangerous penalties. Being labeled a spammer can be deadly. This means the successful SEOs of today must be masters of the “white hat” tactics that work, but are still allowed under Google’s® ever-expanding list of regulations. Following are some guidelines to keep in mind when maneuvering through this tricky jungle:
* Stay on top of the latest “white hat” tactics
* Keep away from the “black hat cats”—and know how to spot them
* Take over the competition in the long run by staying honest
* Keep learning about good versus bad practices
* Keep a constant lookout for new ways to rank without risk
* Focus on keyword selection
* Focus on effective copy writing and HTML coding
* Focus on site architecture and other technical/IT issues
* Avoid duplicate content
* Avoid junk copy
* Avoid doorway pages and sneaky redirects
* Avoid link spamming—know how it differs from link buying
* Do your research and learn what to watch out for—learn the SEO myths that can trap you
Joyce Kelly Staff SEO Writer @ Frederick Web Promotions
David Bruce Jr Local SEO Apex Predator in Frederick Maryland 240 644-7530 davidbrucejr@frederickwebpromotions.com
Google Places or Google Local Business Listing ranking
Our SEO battle testing is showing us that Google Places (aka Google local business listings) often are the ONLY search results that display on a smartphone! Not only that – some of our local SEO clients report earning more ROI per advertising $ invested from a Google Places ranking rather than an Organic Google ranking. We provide guaranteed ranking in Google places for our small business clients
Many small businesses come to us with excellent ranking in the organic listings (sometimes called the natural search results or the main body of search results) but they are NOT ranking in the 3 pack of Google Maps.
Increasingly people will start using their smart phone instead of a laptop, you need your company to rank in the top 3 or you will be virtually invisible.
Fee for top 3 ranking in Google Places and one listing in the top ten Google organic listings $2500 annually
Internet Advertising Agency in Frederick Md
by Frederick Web Promotions
50 Citizens Way Frederick Maryland 21701
240 644-7530
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