Reading time: 2 – 4 minutes
Regardless of what you think of Facebook it is here to stay and it is the ONLY possible challenger to Google in terms of time spent online.
At Frederick Web Promotions we manage, ghost write, and otherwise promote Company Facebook Pages (both within Facebook and in Google search results), so we do have a vested interest in pitching all things Facebook…
There is no avoiding the fact that average age of Facebook users is 44
47% of new Facebook users is over 50
From AllFacebook.com
You need to claim your company name on Facebook before a squatter claims it for you
# Own your name on Facebook. If you let them build momentum– and negative sites spread like wildfire– you might be in for a nasty surprise. Our favorite examples to present at conferences have been Target.com and Dell.com, who until recently weren’t monitoring their fan pages and allowed unless streams of ex employees and unhappy customers to post negative reviews that went unanswered in a hatefest seen by millions of their fans. Ouch.
# Whoever has more fans wins — Notice in the Verizon example that it shows how many fans there are? Users are judging who is the real McCoy by fan count and how nice the profile picture is. In fact, when you post a fan page in your status, it automatically shows the fan count. Who says that size doesn’t matter?
# More fans equals more SEO power — A Facebook executive told me that SEO on Facebook is like regular SEO in the sense that more fans is more links to pass juice. Does this mean you should blindly try to acquire fans? No– you should still focus on ROI and conversions, but you should put in a minimum amount as insurance on your brand. If you invest in reputation management, consider this a like (no pun intended) investment.
# Your Facebook page may outrank your regular page in Google and Bing — Yes, because of Caffeine and the May Day update, stuff in Facebook is showing in regular search results. And as we’ve proven today, vice-versa. This is the first we’ve seen of items outside of Facebook now showing up in Facebook search.
Excerpted from http://www.allfacebook.com/facebook-search-rank-2010-06
When we SEO a small business owner’s website (if we also handle the companies social media marketing as well) we get thiersite.com to rank, theircompanyblog.com to rank AND theircompanyfacebookpage to rank #1, #2 and #3 on the same first page of local Google search results (3 of the top 10 is usually a LOT more than their competitors listings can muster)
According to AllFacebook.com
While users are mostly searching Facebook for their friends currently, users will begin to search for more generic topics as Facebook slowly changes user behavior.
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{ 2 comments… read them below or add one }
I know one person who is “squatting”on 170 different website names for the sole purpose of keeping his local competitors off of them. Sounds like we could see the same kind of thing start happening with Facebook page names as well.
I have also notice Facebook ranking higher than the business websites. This is particularly prevalent when the business site is a Flash site since it is so hard to optimize them.
I know photographers and restaurant owners who link to both!
cozyweb