September 2010

Ranking With Google Places

by David Bruce Jr on 2010/09/29

Reading time: 4 – 6 minutes Even with all the exciting changes taking place in the world of search engine optimization, ranking high in Google Places is still a #1 priority.  This is true for several reasons. First of all, if you search for almost anything in Google that can return what used to be [...]

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Google Places Ranking Requires Citations

by David Bruce Jr on 2010/09/26

Reading time: 4 – 6 minutes Google Places Ranking aka Google Local Business Listings When a prospective customer Google’s for a product or service and they’re looking for it in a specific local area, a Google Maps box is most often displayed above the “regular” search results. When searching from a smartphone, usually the local [...]

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Facebook As Coupon Delivery System

by David Bruce Jr on 2010/09/24

Reading time: 2 – 4 minutes As more and more consumers rely on mobile phones for assistance during in-store shopping trips, it’s becoming essential for businesses to offer coupons and other discounts for their products. Not only are mobile phones being used for coupon searching, they provide thorough product information and reviews, comparison shopping, and [...]

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Facebook Fans Worth Money to Brands

by David Bruce Jr on 2010/09/23

Reading time: 3 – 5 minutes When people choose to “like” a brand on Facebook, there are two main reasons: to get a discount or promotion, or to show their support for the brand name. Following very closely behind, though, are: Getting free samples or coupons Staying informed about company activities Keeping updated on future [...]

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Marketing Channel Support Must Be Flexible

by David Bruce Jr on 2010/09/19

Reading time: 3 – 5 minutes Competitive companies can no longer afford to let channels become stagnant over the lifetime of their product. Just as it is important to revisit and reinvent sales and marketing strategies in general over time, channel marketing support structures and services must be rebuilt to accommodate changing conditions. For example, [...]

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Boosting Your Website’s Effectiveness

by David Bruce Jr on 2010/09/18

Reading time: 4 – 6 minutes Simple and elegant equals smart effective PERFORMANCE of your website. Web designers often equate the concept of a website’s performance in terms of human interaction, “usability” is a phrase often bandied about when discussing a website’s “performance” I have a question for you: What Good Is It For Your [...]

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