Reading time: 5 – 8 minutes
Organic?
It almost sounds edible doesn’t it?
DIY SEO
This is the next post in a series on Do It Yourself SEO.
The definition of Organic Search Results is the search term results returned by a search engine that are derived from what they search engine itself thinks is important as opposed to returning paid listings or advertisements.
You type a keyword into a search engine and the search engine tells you what it thinks is the most important website regarding that search term. Search terms are what the search engine industry calls “keywords”.
Graphic credit: Google’s own blog
Google claims that their users click (organic) search results more often than advertisements.Wikipedia’s definition of search engine optimization uses the term “Algorithmic” as a synonym for “Organic”. What is an algorithm?
Why algorithms are necessary: an informal definition
While there is no generally accepted formal definition of “algorithm“, an informal definition could be “an algorithm is a process that performs some sequence of operations.” For some people, a program is only an algorithm if it stops eventually. For others, a program is only an algorithm if it stops before a given number of calculation steps.
For our purposes an algorithm is a mathematical process that stops when it decides, definitively which website gets to be Numero UNO and who is second string, third string, also ran, and filed away under ‘deep six’.
Wikipedia goes on to say this: “As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.”
So optimizing a site means taking an existing site, it might be a pretty site, might be an interesting site, may or may not have state of the art graphics… but it’s nowhere to be found in the first page of Google results.
Why is that?
Because the ‘artist’ who crafted the site didn’t know the first thing about keywords nor did they take into account which part of the page the “bot” is going to “parse”
What organic search engine optimization does is to *optimize* the page so Google will think more highly of that page.
… I’ll bet my last paycheck the web designer thinks they’re supposed to write the code for human consumption…
Wrong.
You want the site to be found I take it?I mean the whole purpose of the site is to get someone to buy something… and is that going to happen if the fancy site is buried deep in the search results on say “results 71 through 80″
You either write the code to please GoogleBot or you’re writing it as a hobby. If the desired result is to put MONEY in the CASH REGISTER, you’ re wanting to write code that pleases Google FIRST, pleasing humans comes second.Argue with me if you want… My sites make money, their sites look pretty.
Which one do you want?What can one do to get your site to rank higher than your competitors site?… that’s the $12,000 question.
RELEVANCE – that’s what Google Wants
Ranking – that’s what YOU want.
Google is bigger than you are… you want something from Google?I thought so… give Google What IT wants and Google can make you rich.
How do you improve your ranking in Google organic search results?
We charge $100 an hour for that answer but I’ll share this tidbit with you for free:
It has more to do with EXTERNAL websites linking TO your company website than it does with anything you might do ON your website.
How Google Page Rank Works Improving Ranking with SEO
By David Bruce Jr of SEO Social Media Marketing as IT Services for small business
Why publish DIY SEO articles when we’re in the business of providing SEO services? There are a lot of SEO snake oil salespeople out there. How are you going to choose which SEO firm knows what it’s doing and which ones make empty claims?
Let our customer pop the hood and physically see what it is they’re paying for. Go ahead, you try this yourself… or get your employees to attempt to do SEO in house. Once you see that the strategies outlined in this blog are battle tested and you begin to see improvement in ranking, you’ll hire us to finish the job
Outsource your company Facebook page management to a professional Social Media Optimization Frederick Web Promotions
Every business needs to be on Facebook and other social media… trouble is almost no one knows how to be effective on social media: That’s where Frederick Web Promotioons Social Media Optimization comes in. We all want to our companies to show up #1 in Google Search, How about when your prospective clients search from Facebook? Did you know your company can rank well in social media like it can in Google search results?
Social Media Optimization with SEO specifically in mind
Contact David Bruce Jr
785 Wembly Dr
Frederick Maryland, 21701
240 397-9804
davidbrucejr@frederickwebpromtions.com
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