Reading time: 10 – 16 minutes

There are some people who spend so much time on Facebook they never leave, not even to go find something they need to buy.

Facebook is NOT Google but there are interesting trends suggesting that when someone discovers they need to buy a product or service they’re waking up to the fact that they can search for it within Facebook’s search box

What you can do is to see if any of YOUR trusted Facebook friends are fans of this local store or service… now you don’t have to take the companies word for “we’re the best”, now you can ask your friends what their experience of this local service or store.

Here is one thing you CAN get from searching for products or services from Facebook’s search box:  You can check to see if any of YOUR Facebook friends are fans of said company.

Push Advertising is Dead or at least Dying

What do you think to your self when you see a commercial over and over and over again? At the very least you’re patently aware of how deep the pockets of the advertiser is!. You don’t really know if you trust this company… but you DO know for SURE they are spending a ton of  money to want you to THINK they’re trustworthy.

But do you REALLY trust this advertiser?

Better Question would be Does anyone YOU TRUST, use this product or service?

So perhaps people use Facebook search just to see if any of their close friends are fans of this company, and if so now they can ask someone they trust if this company is any good or not.

As I see it the problem with traditional advertising is that if you look corporate… no one wants to have anything to do with you. If you appear as if you’re spending big bucks to manipulate our opinion of your company… no one wants to have anything to do with you.

Advertising Status Quo Is Gone Forever

If you cling to old school (tried and true) conventional (traditional marketing) advertising methods… your intended target market equates you with AIG or Enron or worse… Wall Street (even worse BP?)

This post’s tone seems like a good lead in to a series on Social Media Marketing being the exact opposite of traditional marketing (and the death knell of old school marketing). If you are seen as “controlling the message” you run the risk of appearing “corporate” (the end of your prospective customers trust in you buddy)

On the other hand if you’re marketing is transparent, warts and all, air your companies dirty laundry (and let the social media public see you correcting a mistake PUBLICLY) you just might come off smelling like a rose!

If your fans vouch for you to their social friends… that’s golden, you can’t BUY that kind of advertising.  Word of mouth of Word of Facebook

Collection of fresh news about Facebook’s recent push to get people to search for what they’d like to buy right there from the Facebook search box (as opposed to going OFF Facebook to Google something)

=====

Facebook Unleashes Open Graph Search Engine, Declares War On Google

While there was a lot of speculation about Facebook’s search strategy, the company has confirmed with us that “all Open Graph-enabled web pages will show up in search when a user likes them”. Earlier this week we published about the new Facebook SEO that’s possible via the Open Graph, but now it’s clear that this is the beginning of Facebook’s internet search strategy. The race is now on for publishers to optimize their sites for Facebook’s search engine.

=====

Facebook “Search War” With Google Mostly Sound And Fury

Jun 25, 2010 at 11:12am ET by Greg Sterling

The people running Facebook are an ambitious crew; they see Facebook as a successor to Google in many respects. In fact many of the executives used to work at Google, including CTO Bret Taylor, COO Sheryl Sandberg, Advertising VP David Fischer and Communications VP Elliot Schrage, among others.

However as a search property Facebook has, in the past, been almost unusable and no threat to Google or any other search engine. In fact, it has been (so far) a missed opportunity for Facebook partner and investor Microsoft. But Microsoft’s Bing is becoming more prominent on Facebook and the site itself has tried to improve search.

Now the AllFacebook Blog declares that Facebook has declared “war” on Google with an “Open Graph Search Engine” that will create a semantic index of the web (via the Like button) and (eventually) make Facebook search better than Google. Have we thus entered the era of “Facebook SEO”? Should publishers and marketers be optimizing sites for Facebook search and SEO?

Over the past year Facebook has seen growth in search query volumes and has started to approach AOL in terms of overall query volume share, according to comScore. And certainly Facebook search has considerable potential — but that’s still what it is: potential.

AllFacebook shows that non-Facebook sites are now starting to appear and rank in “Facebook” results (as opposed to “Web Results”), as though they were internal Facebook pages — based on how many “Likes” they have:

read the rest on SearchEngineLand.com

=====

AimClear’s always informative take on Facebook SEO Ranking

Facebook SEO Ranking Factors, 2010 Study Results

| Posted by Marty Weintraub on June 24th 2010 in SEO, Social Media | Be the first to comment!

In March 2010, usage of Facebook’s internal search engine jumped approximately 48% to peak at 2.7% of U.S. searches.  Though April and May U.S. search share dipped, these numbers are still rather substantial given Facebook search’s obvious people-focus and legendary limitations.  That said compared to Google’s monolithic 63.7 percent of American search share, Facebook’s internal search usage does not seem like a big deal.

Still, many businesses investing precious dollars in Facebook Ads, apps, pages, community management, etc…  want to understand how to rank inside of Facebook.  “How do we get our application to show up,” “What factors determine which fan or community pages show up in the FB search suggestion box,” “What attributes dictate which events rank to which users?” Business want to know. This post offers our study’s findings regarding Facebook SEO ranking factors along with ideas to maximize organic visibility in Facebook’s organic  SERPs.

We first studied Facebook internal search about a year ago after they announced search enhancements. The improvements were  pretty weak, easy to spam and of little use outside of finding other users to friend. In preparation for SMX Advanced Seattle 2010, conference organizers  invited us to take another dive into Facebook SEO. We found that some things have changed, though reached similar conclusions as last year. The bad news is that getting internal and external content ranked by way of  Facebook SEO is a pain in the ass. The good news is that users probably don’t use FB search the same way as Google and Bing–at least not yet.

read the rest on aimclear’s SEO blog

============

Food for thought brought to you by:

David Bruce Jr of Frederick Web Promotions

785 Wembly Dr
Frederick Md 21701
Google Android # 240 397-9804

davidbrucejr@frederickwebpromotions.com

Local Google Advertising Consultant
Partnered with CWP Tech Solutions
CWP Tech Solutions Inc

NOTE TO SELF: look how many times I worked the keywords I needed to have displayed in this post… SEO copywriting is a new job classification (we teach Hood College journalist interns this skill set, the colleges are turning out web design grads that can’t sell their way out of a paper bag and no college is teaching basic solid SEO 101)

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Tagged as: Company Facebook Pages, facebook ranking, facebook seo, local seo, social media optimization, social media seo