Reading time: 3 – 5 minutes
Social media consultants are popping up everywhere. Many social media types are claiming to also be SEO consultants.
Having your company “be” on social media is better than you not being there at all, but is your social media boosting your search engine rankings as well?
The most common social media mistake I see is not cross linking, if I see a “find us on Facebook” graphic but do have to hunt for a link to click on to become a companies fan (or “Like” some company on Facebook, becoming a fan is no longer the phrase FB uses) and there is no link…
You’re gonna make me hunt for your company on Facebook… well if you didn’t SEO your Facebook, I may or may not be able to find your company.
Twitter accounts with: no picture, no url, and a unoptimized description are not boosting the companies ranking.
SEO and SEM and SMO are different animals, much the same way advertising and marketing are different animals. The latter deserves it’s own post and I’m not going to address that in this post.
What is meant by Optimizing?
The term “SEO” means: search engine optimization
in a nut shell: early on, some marketers who were also webmasters (I fall into that category) discovered that if you changed/ edited/ altered an existing company website you could “get Google to like it more”
A website could be “optimized” to perform better in Google search results.
The name stuck, even though SEO now means much, much more than reworking a website to improve it’s ranking. Our results show us that most of what improves a website’s Google ranking has more to do with creating external websites to support a main website than fooling with the site structure on a given website.
I prefer the term SEM or Search Engine Marketing over SEO because just because a site ranks doesn’t mean that ranking is going to make the phone ring with rabid customers.
Local Google Advertising With Social Media
So how does one Optimize social media to improve local Google advertising?
Geo tagging
Many social media sites provide for you to specify, right down to the zip code or GPS coordinates where a picture was taken, or from what IP address a photo was uploaded.
Optimizing on site and in social media
- Text (keyword density) how often you repeat the keywords you’re shooting for in X # of words
- Blog Titles or sub headings: each blog post to a company blog needs to have the keywords you are shooting for in the title of the post. The title has a direct bearing on weather or not said post will show up in Google results where you’d like to see it show up
- Uploading photos with Image 0459 rather than renaming the photo
If your social media consultant is not using these very basic SEO tactics… you need another social media person
Many small businesses come to us with excellent ranking in the organic listings (sometimes called the natural search results or the main body of search results) but they are NOT ranking in the 3 pack of Google Maps. Google Maps is often the ONLY search results displayed on a smart phone. Increasingly people will start using their smart phone instead of a laptop, you need your company to rank in the top 3 or you will be virtually invisible.
Keyword selection: one on one consultation to select effective keywords $100.00 per hour
Yes We Are For Hire
Local SEO for small businesses, you don’t have to be an attorney to afford a search engine marketing campaign strategically targeting your county or state
A website is a sales copy delivery system
… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.
After all… what you’re after is leads, you need the phone to ring! Frederick Web Promotions makes your phone ring.
Local Google Advertising from Frederick Web Promotions
240 397-9804
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{ 2 comments… read them below or add one }
Fantastic content! Its amazing that local businesses don’t know about Google Maps. Its one of the first listings that your business can get for local search. Thank You;).
Nice article … gets right to the point! Google maps and geotagging are becoming increasingly important, not only are they at the top of the page in Google search results, but also, given they are all that is seen on the new “smart” phones, they may very well prove to be the most lucrative form of listing on Google in the long run.