The Death of Traditional Marketing
Who is Going to Answer the Twitter?
Web 1.0 was like Television Ads, Print Ads, Newspapers, All Media was one way.
They Talked TO us.
We did not talk back… they didn’t want us to, we never thought to, we got pissed sometimes but there was no point in dwelling on it, there was no outlet for us TO respond
Web 2.0 means engagement
I know you don’t want to hear this
Those small businesses that “get it” will reap tremendous rewards, those that don’t… someone is holding you a place in the unemployment line (because you’re headed there very, very soon)
Who is Going To Answer The Twitter?
It’s a new job classification:
Receptionist 2.0
Advertising 2.0 means hiring someone to do reputation management
Photo Credit: TechCrunch
Facts to consider (You’re going to have to get a grip on this, it is what it is, the status quo is long gone)
- 78% of consumers trust peer recommendations, only 14% trust advertisements
- People care more about what the group of social networking friends think about a product or
a service (especially a service) than what Google search results say about a product - 25% of Americans report they’ve watched a short video, on their phone
- 80% of companies report using LinkedIn as their primary tool to find employees
hulu has grown from 33 million streams in April 2008 to 373 million streams in April 2009
25% of search results for the world’s top 20 brands are links to user generated content (That’s USER Generated, not Webmaster Generated)
Social Media has overtaken Porn as the number one activity on the web
Youtube is the second largest Search Engine
Not Yahoo, Not Bing… People use Youtube as if it were a search engine… because it is!
Facebook could possibly wrest that #2 spot from Youtube
Our local Frederick Maryland newspaper The Frederick News Post sends out twitter tweets… one way
Ditto for the Washington Post
They both have Direct Message turned off, Why? Why Do they not man the damn thing 24 hrs a day?
Someone’s Got to Answer The Twitter… think of it as if it was a replacement for the phone. People Twitter FROM their phone, they want something to eat in a new city, they don’t use the yellowpages, they don’t even use Google.. they Yelp
Yelping is now a verb just like Google is a verb
You want to stay in business? really? You want to keep your job?
Someone has got to tell the boss what he (or she) does not want to hear:
Someone’s Got to Answer The Twitter
Now Hiring: Twitterceptionist!
Now I’ve got a new job classification: Social Media Optimization in addition to Search Engine Optimization
David Bruce Jr of Frederick Web Promotions
SEO Apex Predator For Hire
6688 Canada Goose Ct
Frederick Maryland
SEO Services in the US, UK and Australia
http://www.frederickwebpromotions.com
240 644-7530
http://www.linkedin.com/in/marylandsearchenginemarketing
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{ 2 comments… read them below or add one }
Yes, true, most people do not answer dms, most don’t even read those dms. I call this “fake social media engagement”
.
but I think this is the right way.
For me it’s important to have a good relation, based on mutual respect, with the people that use my products.
I don’t say it’s easy
Thanks Daniel, I like that phrase:
“fake social media engagement”
request permission to use that as a blog post title for a future blog post. You coined it first so I gotta ask you.
I wrote a post on another blog of my showing how a social media marketing strategy can inadvertently result in linkspam:
http://mdsearchengineoptimization.wordpress.com/2010/01/24/social-media-link-spam-passing-as-seo/
That is exactly how I fell into this trap… “hell I wouldn’t follow me” if I found someone doing what I was doing!