Bing has a long way to go to come close to competing with Giant Google. That doesn’t mean you should ignore the “little brother” of a search engine.
It is true that Google dominates market share when it comes to search, but many of the customers you’re trying to reach are not as computer savvy as the rest of us are. Right out of the box, a new computer comes with Internet Explorer as the default browser and Bing as it’s default search option, you have to take steps to make Google the default.
For months now Bing’s local business listings have been undergoing an upgrade.
On Bing’s Local Business Center website they claim to have sorted things out:
Bing Local Listing Center
We have made progress in identifying and addressing the specific issues which have caused a delay in the processing of business listings. …
If you’d like to change a listing for your own business or for one you represent, click the Continue button.
You will be prompted to sign in with a Windows Live ID.
Thanks for listing with Bing Local. We appreciate it!
(Bing Local also uses an authorization process to make sure you are authorized to make changes. We don’t want your competitors to modify YOUR listing with THEIR phone number do we?)
Getting Bing to update an old listing has been challenging (euphemism for really sucks)
To list your local business in Bing, go to the Bing Local Listing Center. First check to see if you already have a local listing set up. If you do, you can modify it. If not, you can create one.
Once you start creating your listing, Bing will ask you to log in using your Windows ID. If you don’t have one, you’ll have to create one. No Windows ID, no access to all things Bing.
From Bing’s Site:
“One Windows Live ID gets you into Hotmail, Messenger, Xbox LIVE — and other places you see”
You’ll be asked to enter in your contact information and business address, as well as a bunch of additional information like phone numbers, Web pages, email address, hours of operation, payment methods, photos, etc.
There’s also a long section for additional information like your company tagline, (what is a company tagline) business description, what brands of product you might carry (what if you sold Nike shoes but not Reeboks) , specialties, affiliations (Chamber of Commerce memberships perhaps), languages spoken, parking options (let people know they do or do not have to validate parking) , etc.
It’s to your advantage to fill out as complete a profile as you can. More data to crawl equals more opportunities for Bing to associate your listing with the keywords your potential customers will type to find what they want. You want them to find you.
Remember Keywords are currency
From there, you can select up to six categories (Google only offers 5 categories by comparison) to place your business in based on associated keywords. Reputable sources suggest that the categories are prioritized with Bing, we recommend entering your biggest money-maker or what ever product (or service) you offer that has the highest profit margin first.
Here’s What I’ve been waiting (3 month) for:
And here’s what I’ve been putting up with for over 6 months:
Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions
Call David Bruce Jr @
240 644-7530
Schedule a consultation today!
Keyword Research Analysis Fee for your small business: $500.00
Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00
Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530
davidbrucejr@frederickwebpromotions.com
http://www.frederickwebpromotions.com
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