Reading time: 4 – 6 minutes
A top listing in Google is what brings in revenue. Google IS the shopping center of the world, wake up and smell the coffee, if you’re not listed in the top 10 of Google search results… you simply do not exist. That said there are several places within a top ten search results page (serps, Google that phrase if you want your company to survive). The mantra in successful real estate is the same as the mantra of advertising:
You need just 3 things to survive (note we’re not just talking about success here, we’re talking about your businesses survival)
1. location
2. location
3. location
Those are the 3 things your advertising needs to have in order for your company (or your job) to survive. And what is the location we’re talking about? Google LOCAL search results. If your company does not dominate the local Google search results… you’re not going to have a job for very much longer. Now that we’ve got that understood, you’ve also got to realize that there are 3 locations with said location: a Google search results page is broken down into 3 more distinct parts:
Sponsored or Paid Listings (aka Google Adwords)
Main body of search results (aka the “organic listings”)
Google Local (aka Googlemaps)
All of last year I preached getting a top organic search listing (or multiple rankings on the same page, that page being the first page of search results, aka the “top 10″ as very few people click past the first page of results.
Now the publics purchasing habits (which is synonymous with saying their search habits, as those 2 things are one and the same now) have changed. No One wants to be “sold to”, the research bears this out. Sponsored listings (paid advertisements) do NOT generate the sales they once did. Organic listings are much better because they are most trusted by searchers (your customers)
when you “PUSH” your ad on someone… it doesn’t make em want to buy, it actually pisses them off.
When they’re ready to buy: They fire up their computer, go tohttp://www.google.com and do their research… at this point THEY ARE READY TO BUY
They are NOT READY TO BUY unless and until they’ve go to Google to scope things out.
People who are ready to buy, have their credit card handy but first…
they’ve got to check and see if there are any complaints about “company X”, or reviews about “Product Y”, or lawsuits about “company Z”
Don’t take my word for this… see for yourself here:
Why Advertising Fails.
- Consumers do not trust advertising
- Consumers do not want to view advertising
-
Consumers do not need advertising
The Ages Old Model of Pushing an ad on someone when they’re looking for something else no longer produces sales… it simply pisses people off.
So what we do if we need to sell something?
Move the Battlefield
We need to move the battlefield away from our prospective clients living rooms and move it to Google (because they’re in a buying mood, they’ve even got their credit card handy!!!)
You need your company to show up IN GOOGLE as many places as you possibly can:
- In the top 10 “organic” search results page
- In the top 7 Googlemaps listings
- In the sponsored links (aka Google Adwords
The newest Game Changer is a Googlemaps Listing. For some reason people trust a Googlemaps listing because they think it’s a trusted body deciding who gets to rank #1. Very Few, and I mean VERY FEW Seo firms are providing improved ranking in Googlemaps
I’m happy to say I’m one of the very few that can deliver that service.
Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions
Call David Bruce Jr @
240 644-7530
Schedule a consultation today!
Keyword Research Analysis Fee for your small business: $500.00
Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00
Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530
davidbrucejr@frederickwebpromotions.com
http://www.frederickwebpromotions.com
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