According to Reliable Estimates Just Shy of 300,000,000 Searches Are Done On Google Each and Every Day
… 84% of those searches are local people looking to make a local purchase.
90% of All Adults Have Gone Online to Search For Products and Services (not necessarily to buy, but to do research on, to look up, to get background information on products and services)
Statistics show that 2/3 of all households search Google for a local product or service each and every day.
This means people are making their local buying decisions before they ever leave the house!
When people search the web for local businesses they’ll typically use one or the other of these methods:
A. The Product or Service (keyword phrase) plus the town or city (auto upholstery + Frederick Md) or (Therapists in Bethesda Maryland).
B. Some people use the zip code and service they’re looking for together (21701 + restaurant equipment).
Try it: type in cleaning services and you’ll get 32,500,000 results from all over the country, if you’re looking to replace your current janitor service Frederick Maryland, you’re not going to hire one located in Oklahoma or Nebraska… the second time around, you get smarter: janitor service Frederick Maryland
now that gets you closer to what you’re looking for, doesn’t it?
Now if you are a small business owner… chances are you’re up to your eye balls in the day to day operating of your business. In this economy, with the downturn every one is looking to cut costs, this includes your bread n butter loyal customers.
You’d really like to get a new customer base but right now you’re really focusing on keeping your established customers happy.
It takes chutzpa to start a small business, it takes swashbuckling bravado, you’re really proud of what you’ve done… Pride can blind you…
You are really proud of your name, proud of your company name, you should be; after all you built your company from the ground up.
Your customers, the new ones, the ones you desperately need but don’t yet have; they don’ t know your name (they don’t really care what your name is or what your company name is).
The number one most common mistake small business owners make is to assume the Google term they should be found under is their company name!
There are Official Google Webmaster tools available to discover what real people are typing in to find what ever it is they’re looking for. The customers you so very much need are not typing in company names, they’re typing in keywords.
Keywords ARE currency
Spendable, folding money, green stuff to put in your cash register…
And you need to know what they are!
Keyword Research is the single most important service Frederick Web Promotions can provide for your small business. A through search through established keyword discovery tools provide an estimate of how many local searches there are for various combinations of keywords that interested customers are typing in to Google.
Our Fee For Mapping Out An Effective Keyword Srategy is $500.00 but you can get it for half that by becoming our Facebook Fan!
Keyword Research Half Off For Facebook Fans of Frederick Web Promotions
Custom Solutions Tailored for YOUR Company from Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530
davidbrucejr@frederickwebpromotions.com
http://www.frederickwebpromotions.com
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