We used to specialize in providing our clients with top listings in Google organic search results ranking. More and more clients are coming to us to improve their GoogleMaps or Google Local Business Listings.
It seems pretty clear that being in the top 7 GoogleMaps Listings can be as important or even MORE important than a top 10 organic listing by itself. Taken together our clients are reporting back a tremendous increase in website generated leads and that in turn is vastly increasing sales for our clients.
People hire us to get more money in their cash registers. Our service is search engine ranking and marketing consulting, and our method of providing that is SEO and social media.
Companies don’t generally buy ranking to get better ranking, they buy assistance in ranking to generate more leads/ sales. People don’t buy a better camera to get a better camera, they buy a better camera to get better pictures.
Some of our clients targets are harder to hit than others depending on who is currently ranking in the top spots. If you sell medical equipment and the mayo clinic is ranking #3 and NIH is ranking #2… fat chance of you knocking them out of their spots, you’re just going to have to resign yourself to the fact that for your product, you only have 8 remaining targets to hit.
Surprisingly for us, a #1 ranking GoogleMaps listing can be as valuable as an organic ranking- we have clients that are wanting to target keywords so competitive it could take up to a year to get in the top 10 organically. We’re finding a single #1 GoogleMaps listing is effectively generating leads/sales with ZERO ranking in the organic serps. We didn’t expect that to be the case but it is.
People are, it seems, trusting the GoogleMaps listing as much or more than they are trusting the organic listing.
If you’re dominating both… you’re golden.
Recently we’ve been contacted by webmasters for doctors and lawyers who rank well in organics but for one reason or another (secret sauce we’re not getting into in this post as we gotta make a living here) Lost their GoogleMaps ranking.
People are paying us to improve the ranking in GoogleMaps. We’re charging $1500.00 to do the work and $500.00 if you want us to tell you what needs to be done over the phone, that is only for the GoogleMaps ranking help.
We charge $2500.00 for local countywide organic ranking and $3500.00 for statewide organic ranking (in the top 10, for the keywords that your prospects would type in to find your product or service).
We’ve also been getting orders from established web design firms who want to sub contract us for their client’s local SEO. In some cases they are marking our fee up, which we could care less, for example the web design firm gets $5 to $6,000.o0 for the web design, charges an additional $5,000.00 for the SEO and sub it out to us for $3500.00 thus earning them a cool $1500.00 just for being the middleman and we make them look good to their clients.
I just caught an article on a respected SEO blog I subscribe to in Googlereader (what? you aren’t reading THIS blog in Googlereader?, fix that right now: http://feeds.feedburner.com/MarylandSEO) to the effect of:
Organic listings that augment Adwords listings improve click through rates. Since we’re not adwords experts, we didn’t see that coming either.
Organic Search Engine Listings Positively Impact Paid Search Engine Ad Performance, Reveals New Research from NYU Stern
NEW YORK – (Business Wire) The presence of organic listings on a search engine positively impacts the click-through rates of paid search advertisements, and vice-versa, according to a new study by NYU Stern Professors Anindya Ghose and Sha Yang. This is the first empirical study to assess the impact of search engine advertising on all three entities involved in the process – consumers, advertisers and search engines – in the presence of both organic listings and paid advertisements.
Using a unique panel dataset of consumer responses to keyword ads on Google, Professors Ghose and Yang found:
- On average, the impact of organic listings on paid advertising is 3.5 times stronger than vice-versa, possibly because of the tendency of consumers to trust organic listings more than paid ads.
- The positive association between paid and organic listings increases advertisers’ profits by at least 6.15% when compared to profits in the absence of either of them. The positive association is strongest when advertiser-specific keywords are used and weakest when brand-specific and generic keywords are used.
- Click-through rates, conversion rates and total revenues are higher when both paid and organic listings are present simultaneously than when paid search ads are absent.
- The combined click-through rates are 5.1% higher when paid and organic listings are present simultaneously than when only the organic listings are present.
- The combined conversion rate increases 11.7% when paid and organic listings are present simultaneously than when organic listings alone are present.
- Paid search advertising drives up to 54% of total revenue growth.
read more at earthtimes.org
David Bruce Jr
Frederick Web Promotions
240 644-7530
Related posts:
- Google Local Business Listings Ranking Improved Latest news from Frederick Web Promotions: Google Local Business Listings...
- Yahoo Local Business Listings | DIY SEO Yahoo can provide traffic to your site via means other...
- Dont Forget Bing Local Business Listings Bing has a long way to go to come close...
- Organic vs Sponsored pay per click How do I Rank Higher in Google? When advertising on...
- Why Your Company Website Isn’t Showing Up In Google Local Listings? Why is your company website not showing up in Google...
Related posts brought to you by Yet Another Related Posts Plugin.
