Reading time: 2 – 3 minutes
Many small business owners are unaware that it’s possible to ‘get listed locally’ on Google. They think they’re supposed to rank for the product or service they offer, for example, if they sold ice cream machines they think they are supposed to rank in Google for ice cream machines.
Well, let’s just see how hard this is (or isn’t)
Google ice cream machines 83,700,000 results. Which means you’re trying to knock off 83,699,999 other webmasters who have a head start on you!
Now let’s say for the sake of argument, you are offering ice cream machines in Maryland Now you’re only going up against 422,000 other pages.
I don’t know about you but I’d rather get in a fight with 400K people than tangle with 83 million… what do you think?
So let’s continue with our hypothetical ice cream making marketer (I wonder if their really is someone in neighboring Montgomery County Maryland who sells this… I might get a client inadvertently!)
ice cream machines in Montgomery County Maryland Now we only have to do battle with 12,000 other pages.
Moral of this story: at a minimum target the state you’re doing business in, better yet, target the county you want to do business in and you will fare much better.
From Michael Fortin’s excellent blog which I found on Facebook:
Let’s start by recognizing that Google has become the undisputed champion in the ongoing battle for eyeballs. According to a recent B to B Magazine article, Google currently controls a solid 90.54% of the global search market share over its competition.
Maryland Internet Advertising for Small Businesses by David Bruce Jr of Frederick Web Promotions
240 644-7530
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