No One Cares What Your Name is
For marketing purposes you do NOT want to name your company blog, your company name!
You want to title or name your blog for two things and two things ONLY:
The article below is geared towards a popular blog platform known as Squidoo.com
In Squidoo (I know, it is a goofy sounding name for a blog), blogs are called “lenses”:
Your title is one of the key pieces of your page that are
picked up by search engines.
As you visit a lens, notice how the title of the overall window is
“Whatever Your Title is On Squidoo”. When someone searches for
your keywords in Google, that’s the first thing they are going to
see.
So make it interesting.
If you make a lens about American Bobtails, for example, don’t
title it, “I love my cats.” That won’t get people clicking on your
link.
Instead, make a keyword dense title. The more keywords in your
title, the more likely you’ll get great results with natural
traffic.
So “I Love My Cats” turns into…
“Pet Owners Love American Bobtails For Friendship And
Compatibility – These cats are great with kids, too!”
I read recently that about half of all searches done online are
done for the first time ever. Using a good title gives you a
better chance of introducing your topic to those new searches.
Change your title to fit your page, but make sure you include good
keywords. Your title doesn’t have to make sense, even. Just make
every word count.
Bob Jenkins
www.SquidooSecrets.com
www.UnstoppableBlogging.com
p.s. Remember – your title is often the first thing someone sees
BEFORE they get to your site. So make sure you pack it with good
keywords to get them clicking to you.
Local Google Advertising by Frederick Web Promotions
Call David Bruce Jr at 301 363-8206
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