From the monthly archives:

June 2009

What is link popularity and why does a Maryland website need it?

30.06.2009 Local Internet Advertising

Why a Maryland Business website needs to improve it’s link popularity:
What is it and why you’d better start thinking in these terms.
There can be only one number one. Google has to pick one, just one… everyone else is second place or worse.
How does Google Decide who gets to be #1?
What if it comes down to [...]

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Search Engine Optimization Code of Ethics

30.06.2009 local google advertising

Whereas all parties are working towards presenting relevant and high quality information in an easy to use format to information seekers, and whereas SEO practitioners are being contracted to assist clients in obtaining higher rankings for client pages, we (and those linking to this page) are voluntarily adhering to the below SEO Code of Ethics:
No [...]

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Why does SEO cost so much?

30.06.2009 SEO

Internet Advertising = Search Engine Marketing
or search engine wizardry… to accomplish this in the great state of Maryland (and the entire world for that matter) requires Maryland Search Engine Optimization.
Let’s break that last sentence down:

Maryland (self explanatory, I sell advertising in Maryland)
Search Engine (for 90% of us that means Google, although Microsoft’s Bing is [...]

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Get other sites to link to you… the bottom line

29.06.2009 Google rankings

The number of OTHER websites that have YOUR link on it is the number one factor in deciding which site gets to be #1 or #2 and which site gets relagated to page 2 or 8 or 31 in Google’s index.
The term “Search Engine Optimization” is dated, it is the defacto industry term to describe [...]

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Organic vs Sponsored pay per click

25.06.2009 Google ranking

How do I Rank Higher in Google?
When advertising on via the Internet you need to compete against
other websites. What you’re attempting is to get your companies
website to rank higher in the search engines than your competitors
website.
Too often a new Maryland Internet advertising client will insist
that the consultant make the existing corporate website improve
in ranking with [...]

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What are backlinks and why do I need them?

23.06.2009 Local Internet Advertising

Backlinks 101
Backlinks are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage [...]

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Could This Be the End of SEO As We Know It?

20.06.2009 SEO

There was a thread on the Warrior Forum about Google’s changes in how they score a site. I thought the thread was illuminating:
Too many people want something for nothing, they all want the easy way out, no one wants to get their hands dirty.
Google uses an algorithm, Yahoo started out as a human edited directory, [...]

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