Search Engine Optimization improves Google ranking

by ApexPredator on 2009/04/05

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How does one get a jump on getting top listings in Google for a company doing business in Maryland?

The easiest way is to have some foreknowledge of the Google algorithm. The discipline of Search Engine Optimization or SEO is what I’m talking about.

Google’s search engine uses an algorithm to decide which site gets to be number 1 and which site is relegated to number 2 and so on. That exact algorithm is a closely guarded secret!

There is a simple way to gain some insight into how Google “pre sorts” all data: wouldn’t it be great if you knew in advance what Google is using to sort websites?

The secret I use is built right into a standard Google search: autocomplete

Start any search and Google will attempt to figure out what you were searching for and a drop down window will open with pre filled out suggestions of recent searches. The total volume of recent searches will also be displayed.

Frederick Web Promotions competes in Maryland, we offer Internet Advertising.

Fill out a Google Search with the opening phrase maryland and you’ll see:

1.maryland judiciary case search

2.maryland lottery

3.maryland mva

4.maryland football

You’ll also see the number of recent searches. This is an invaluable tool and I’ll show you why, but lets finish with the keywords I want to be found under.

Continue with Google open and Maryland still typed into the search box, now add the word Internet (so we’re now at maryland internet- google is going to make all words lower case so don’t get on me about grammar)

Maryland Internet – Google suggests the following:

1.maryland internet providers

2.maryland internet service

3.maryland internet advertising

4.maryland internet marketing

5.maryland internet sales tax

6.maryland internet marketing expert

OK, now look at the number of searches for each (I’m not posting them here because they are subject to change, we’re only illustrating here)

There is too much competition for Maryland Internet Advertising, I’m already #2 out of a field of 1,200,000

I don’t rank as high as I’d like for Maryland Internet Marketing but I do rank for Maryland Internet Marketing Expert. To improve my rankings in one I’ll start by ranking in the other, a sort of strike while the iron is hot approach.

The strategy involves taking the longer keyword phrase to the top and using that success as a spring board to tackling the shorter keyword phrase.

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David Bruce is a professional blogger and publisher of Life in Frederick Maryland an online magazine for Frederick Maryland.

Owner of Frederick Web Promotions a Maryland Search Engine Marketing firm.