Reading time: 2 – 2 minutes
Every Maryland Internet Advertising Website is 200 characters away from oblivion
Google search results descriptions are short, less than 200 characters.
If you can’t sum up in 200 characters a description of a company’s product or service, AND make the description sexy… no one is ever going to know about it.
How good the fancy flash graphics are is irrelevant, completely, totally unimportant… even spelling and grammar are of no consequence WHAT EVER if you don’t get that 200 character lead in right.
“Chicken Soup for the Soul”
Remember that title?
Notice I didn’t say, “Remember that book”
There were maybe 200 other books on that topic in the year the book was published. Does any one know the names of those books or the authors that wrote them?
I didn’t think so.
How many characters is “Chicken Soup for the Soul”
The author got the important part right and illustrates precisely what I’m talking about. What if 12 of the competing books were better?
There is just no way any of us will know… because the author of “Chicken Soup…” got the important stuff right.
No one gives a damn about the better book… you have to be aware of it in order to know about it, in order for the ‘better book’ to even get a chance to get considered.
You screw up the 200 characters (including spaces and punctuation) and your website, good/ bad/ or indifferent is relegated to obscurity.
Maryland Internet Advertising seems to be dominated by Annapolis and Baltimore seo firms? Why is that… one would think the the Nations Capitol would command the top spots in Google for those keyword phrases.
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